Move forward and honor where you have been.
The new brand image of the Wisconsin Chamber Orchestra is the outcome of six months of brand development strategy and design. The new identity, marketing and website focus on the artistry, richness, quality and intimacy of their performances. We wanted to create an experience that was unmistakably Wisconian, reflected the legacy of the WCO while helping people think differently about classical music.
View Site: wcoconcerts.org
Project Scope:
Visual Brand Strategy / Creative Direction / Identity / Logo / Secondary Logo System / Business collateral / Website UX and Design / Membership Materials / Masterworks Series Booklet / Photography / Art Direction