With 20+ years in the design industry, I focus on turning business puzzles into elevated visual solutions—from global retail brands to high-growth CPG and non-profits. I thrive on partnering with business and creative leads to bring fresh ideas to life through brand systems, packaging, campaign shoots, and performance marketing that actually gets results. Blending seasoned design chops with strategic thinking, I make complex creative concepts click for everyone from CEOs to production teams. When I’m not collaborating across Marketing, R&D, and Product, I’m mentoring multidisciplinary designers and building environments where bold ideas flourish. My leadership style? No ego, high craft, just results. I empower teams to push boundaries while delivering work that hits real business targets.
Let's connect and create something amazing!
Building versatile tools for emerging brands
Odele Beauty
Brand Launch Consulting
Creative Direction / Photography & Video Art Direction / Brand Launch Asset Design / Social & Web Asset Development / Marketing Design
Photographer: Lauren Krysti, HMU: Fatima Olive, Identity & Packaging: Buddy Buddy
Design Direction from Product to Promotion
ILLUME Fragrance
In-House Design Director
Brand Development / Brand Standards / Product Research and Development / Product and Packaging Direction / Trend Research / Art Direction / Photography and Video Direction / Social Content & Marketing Design
Igniting a Reaction
Good Chemistry
In-House Design Director
Brand Strategy / Brand Standards / Creative Direction / Product Design Direction / In-Store Display Design / Social Content / Format Research & Development / Product Development / Marketing Design / Photography and Video Direction
Cause for Celebration
Down Syndrome Association of Minnesota
Comprehensive Rebrand
Brand Strategy / Creative Direction / Logo / Identity System / New Parent Collateral / Content Strategy / Website Design / Photography Art Direction / Social Media Design Direction
Composing a brand to reflect the artistry and intimacy of chamber orchestra.
Wisconsin Chamber Orchestra
Comprehensive Rebrand
Visual Brand Strategy / Creative Direction / Identity / Logo / Secondary Logo System / Business Collateral / Website Design / Membership Materials / Masterworks Series Booklet / Photography & Art Direction
Expanding a Legacy Brand
Cambria Natural Quartz
Brand + Marketing Art Direction
Photography & Video Art Direction / Product Launch Campaigns / Paid + Organic Social / Web Asset Development / Print Promotions / Exhibit Design / Marketing Toolkits / Email Marketing Campaigns
Creating content that evolves with growing brands.
Aunt Fannies
Rebrand extension & consulting
Creative Direction / Content Creation / Design Consulting
Building new brands with thought and care.
Stockheart Whole Health
Identity & Brand
Creative Direction / Log / Identity / Illustration / Web Design / Social Content Guide
Offering a new perspectives.
Science Museum of Minnesota
Event Collateral
Creative Direction / Design / Illustration
Designing identities as unique as the communities they serve.
The Lynn on Bryant
Identity & Brand
Creative Direction / Logo / Identity / Restaurant Collateral / Marketing Design / Web Design
Looking at the big picture, and all the fine details.
Lauren Krysti Photographer
Promotional Mailers
Creative Direction / Design
Contact
612-505-9398
melanie@haanddstudio.com
More
Art Direction & Styling Portfolio
melanieharoldson.com