With over 20+ years in the design industry, I've focused in on turning business puzzles into beautiful design solutions from retail brands to non-profits. I thrive on partnering with business and creative teams that bring fresh ideas to life through product design, packaging, and marketing that actually gets results. Blending seasoned design chops with strategic thinking, I'm all about making complex design concepts click for everyone from CEOs to production teams. When I'm not collaborating with partners across Marketing, R&D, and Product teams, I'm mentoring the next generation of designers and building creative environments where bold ideas can flourish. My leadership style? No ego, just results. I believe in empowering my teams to push boundaries while still delivering work that hits the business targets.
Let's connect and create something amazing!
Design Direction from Product to Promotion
ILLUME Fragrance
In-House Design Director
Brand Development / Brand Standards / Product Research and Development / Product and Packaging Direction / Trend Research / Art Direction / Photography and Video Direction / Social Content & Marketing Design
Igniting a Reaction
Good Chemistry
In-House Design Director
Brand Strategy / Brand Standards / Creative Direction / Product Design Direction / In-Store Display Design / Social Content / Format Research & Development / Product Development / Marketing Design / Photography and Video Direction
Cause for Celebration
Down Syndrome Association of Minnesota
Comprehensive Rebrand
Brand Strategy / Creative Direction / Identity System / New Parent Collateral / Content Strategy / Website Design / Photography Art Direction / Social Media Design Direction
Composing a brand to reflect the artistry and intimacy of chamber orchestra.
Wisconsin Chamber Orchestra
Comprehensive Rebrand
Visual Brand Strategy / Creative Direction / Identity / Logo / Secondary Logo System / Business Collateral / Website Design / Membership Materials / Masterworks Series Booklet / Photography & Art Direction
Building versatile tools for emerging brands
Odele Beauty
Brand Launch Consulting
Creative Direction / Photography & Video Art Direction / Brand Launch Asset Design / Social & Web Asset Development / Marketing Design / Styling
Photographer: Lauren Krysti, HMU: Fatima Olive, Brand Design: Buddy Buddy
Creating content that evolves with growing brands.
Aunt Fannies
Rebrand extension & consulting
Creative Direction / Content Creation / Design Consulting
Building new brands with thought and care.
Stockheart Whole Health
Identity & Brand
Creative Direction / Design / Illustration / Web Design
Offering a new perspectives.
Science Museum of Minnesota
Event Collateral
Creative Direction / Design / Illustration
Designing identities as unique as the communities they serve.
The Lynn on Bryant
Identity & Brand
Creative Direction / Design
Looking at the big picture, and all the fine details.
Lauren Krysti Photographer
Promotional Mailers
Creative Direction / Design
Contact
612-505-9398
melanie@haanddstudio.com
More
Art Direction & Styling Portfolio
melanieharoldson.com